Our Team
Associates & Alliance Partners
Founder & Managing Principal | Management Consultant
RALPH WILLIAMS
Ralph provides comprehensive business and sales strategy evaluations, specializing in the analysis and optimization of a company’s methods for driving revenue growth, strengthening customer relationships, and enhancing overall operational efficiency. By leveraging data-driven insights and industry best practices, he identifies key areas for improvement and develops actionable strategies that align with a company’s unique goals and challenges. His approach ensures that businesses not only streamline their operations but also foster sustainable growth through effective sales tactics and long-term customer loyalty.
BONITA (BO) CASON-ATLOW
Manager of Sales, Marketing, and Communication
Bo drives growth by strategically aligning marketing initiatives with sales objectives to ensure cohesive, high-impact outcomes. With a wealth of experience in demand generation, account management, and client relationship building, she focuses on crafting and executing solutions that deliver measurable results. Her approach blends innovative marketing tactics with a keen understanding of market dynamics, all while maintaining a laser focus on achieving both short- and long-term business goals.
MADELINE SCHAEFFER
Creative Design Consultant | HLG Alliance Partner
Madeline specializes in creating visually compelling designs that resonate deeply with audiences, utilizing her expertise in branding, typography, and UI/UX to deliver engaging and memorable experiences. With a wealth of international experience and a strong portfolio that spans both freelance and agency work, she has honed her ability to tailor designs that speak to diverse markets and client needs. Passionate about helping small businesses, she is committed to crafting distinctive and impactful visual identities that set them apart in competitive markets, ensuring that every design reflects the core values and vision of the brand while connecting meaningfully with their target audience.
MS Graphic Design, Owner
Sales, Communications, and Public Relations
JOSEPH WILLIAMS
Joseph is our champion for sparking brand engagement and building authentic. He seeks lasting connections through thoughtful, strategic marketing and social media. With a focus on understanding the unique voice and values of each brand, his goal is to boost visibility, create meaningful interactions with audiences, and nurture relationships that drive long-term, sustainable growth. By leveraging data-driven insights and a creative approach, he crafts tailored strategies that not only elevate a brand’s presence but also foster trust and loyalty among its community, ultimately leading to increased brand advocacy and customer retention.
Our Clients
Our Parent Company
Heagney Logan Group is a boutique consulting, project management, and advisory services firm -- specializing in HR Technology, Financial Operations, and enabling technology for small to mid-sized businesses. HLG provides advisory service to help you clearly articulate your company’s need, develop an achievable project scope, timeline, and deliverables.