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where to START ...?
in the beginning ...
“To begin with the end in mind means to START with a clear understanding of your destination. It means to know where you're going so that you better understand where you are now and so that the steps you take are always in the right direction.” -- Stephen R. Covey
... in the beginning ...
get help for your business
HLG StartingPointe offers new and small business advisory services. Objective consulting advice, design, and development from seasoned strategic business analysts will bring clarity to your options and opportunities. We can also help if you are fine-tuning your business operations for maximum productivity, efficiency, and impact.
For example ... GETTING STARTED --
TECHNOLOGY AND MARKETING INTEGRATION
Your business needs --
- a website
- a social media channel
- marketing tools
- solutions to help you manage your business
These are all challenges which make a difference in the customer facing aspects of your business. However, many new business owners find these "opportunities" scary and daunting. As a result, they put off addressing them.
HOW WILL YOUR CUSTOMERS FIND YOU?
Customers need to find you to do business with you. How do they do that? Through your strong online presence. By the way -- according to Google, 1 in 3 Americans have used a mobile device for their Google search in the last 12 months – and that usage is predicted to grow 500% in the next two years!
REASONS TO FORM AN LLC
Forming a Limited Liability Company (LLC) or S Corp legally establishes your startup as a bona fide business in the marketplace, building immediate credibility. Being a sole business owner or partners who file as an LLC gives you better legal protection and some of the business banking and tax benefits of a larger corporate entity.
- An LLC’s separate tax ID number allows for business checking thereby increasing income tax deductions.
- An LLC can file for S Corp tax filing status and further save on payroll taxes.
- An LLC costs less to form and operate:
- No board of directors’ fees or board meetings
- No separate tax return costs for single-member LLCs
- No legal costs to prepare corporate minutes
- An LLC protects your personal assets against certain liable acts and debts of the business.
Consider these the tip of the iceberg!
Take the time to discover what more you should be doing to get your business off on the right foot.
so many tools and solutions
- Canva
- Facebook for Business
- Fiverr
- Grasshopper
- Google Analytics
- Hootsuite
- HubSpot
- Hunter
- LinkedIn Marketing Solutions
- MailChimp, Constant Contact
- Microsoft 365
- Quickbooks Online (QBO)
- Sonetel
- Twitter for Business
- Vimeo
- Vistaprint
- Wordpress
- YouTube and YouTube Ads
- Zoom*
- Website Hosting: GoDaddy, Bluehost, Hostgator, Wix, SquareSpace
- Zapier
NEED UPDATING ?
Does your online presence need a little attention to get customers engaged?
personalized consulting solutions
in order for technology and processes to work, there must be PEOPLE behind them.
the TECHNOLOGY should only be determined once the processes and people are already in place.
during and after change, there needs to be PROCESSES in place in order to have success.
The people need to have sufficient knowledge and the appropriate skills in order to succeed. These people include the stakeholders and the executive sponsors and owners of the implementation. The senior-level must have buy-in. They provide support both during and after the change.
It is not uncommon that top executives and heads of departments will instigate change without informing those who will be affected by it. Everyone impacted either during or after the change needs to be informed.
A failure to explain the new processes and the changes that will come about to those who will be affected by it will result, in frustration, confusion, and often resistance to change.
during and after change, there needs to be PROCESSES in place in order to have success.
the TECHNOLOGY should only be determined once the processes and people are already in place.
during and after change, there needs to be PROCESSES in place in order to have success.
In the beginning, high-level activities need to be defined, these then being drilled down to the details. This is done by analyzing the dependencies, exceptions, and variation, and the supporting processes.
It is necessary to ensure that your stakeholder are both aware of and understand the processes. Each stakeholder needs to know his role and responsibility in the organizational change, as well as in the support that take place both during and after the change process.
If the change that will take place is complex, use a training program that is tailored to the roles of the employees for using the new system.
the TECHNOLOGY should only be determined once the processes and people are already in place.
the TECHNOLOGY should only be determined once the processes and people are already in place.
the TECHNOLOGY should only be determined once the processes and people are already in place.
Do not invest in new tools and software, and then try to fit the people and processes in around them; this results in costly, ineffective, unrealized transformation initiatives.
Every initiative should have a goal that is defined by a “to-be” environment. This is achieved by first making the processes and people within the organization more efficient. Once this step has been reached, then technology and tools should be given to them to ensure they become more effective.
Using technology alone won’t solve problems. It can however, when used correctly, and in combination with defined process, articulated, trained, and well-informed people, provide visibly into events that is valuable and activity you need to know about in order to stay secure.
FrUsTraTeD?
Can't see the forest for the trees?
Are you overwhelmed by detail to the point where it has obscured the your clarity of vision. HLG can help you clear a path forward.
continuous improvement
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